Life can get complicated. Most days I have the best of intentions…be nice, work hard, write three blog posts, send a thank you note, wash the car, etc., etc. But more often than not, those awesome plans wind up run over by flat tires, traffic and deadlines at the office. Somehow, I wind up grumpy and bitter in line at Little Caesars. Again.
One of the things that helps me combat the chaos the most is creating systems for tackling the things I have to do over and over again. Over the next few posts, I’m going to share a simple strategy for managing communications & marketing on social networks. You can implement parts & pieces of what I’m sharing on Facebook, Pinterest, You Tube & Twitter, and combine your favorites to create a monthly customer newsletter.
Week 1: Customer Incentives & Promotions
This is the week when you share your excitement about everything going on in your business this month.
• Post a photo of the customer incentive for the month. If your incentive is always the same, post a reminder & share an idea of how a customer might use the discount or special offer…”with our 20% off offer you can get your hands on one of our most popular sellers for less than $40!”
• Remind followers of your incredible hostess benefits. Rather than say something generic like “Hostesses earn tons of free stuff,” figure out your average party total and share the actual dollar amount most hostesses earn. Now you can say, “for sharing a few fun hours with your friends and family, my hostesses typically earn $80 for their own personal shopping spree.” On Facebook, the more comments you can get your followers to make, the wider your exposure, so end the post with a question. “How would you spend that $80?” (Make notes of any comments your customers make so you can reach out to them when their favorite product goes on sale.)
• Share your excitement over any company-sponsored incentives going on this month. If your company if offering a free item to customers, buy it, use it & take photos of the product in use. Showcase the item on your kitchen counter, around your wrist, or with your kids. Rather than highlight the product’s price and function, share how the promotion will make life better for everyone who takes advantage of it.
• Remind customers of any special events they may need to shop for this month & make specific recommendations of what would make a great gift for…teachers, graduates, brides, mothers-to-be. Most importantly, make your comments personal. “I received THREE wedding invitations in the mail last week. It’s official, love is in the air! If you are looking for a fun gift for a wedding or bridal shower this month, our XXX is always a favorite.”
• If your company isn’t in a special promotion period, create your own. It may be too late to order gifts for Mother’s Day, but you can always offer mothers a 10% discount on any order they place on Mother’s Day, or the week of Mother’s Day, or the whole month. If you have kids in school, share how much you appreciate their teachers & offer $5 off any one item a teacher purchases through the end of the school year. Be creative but not overly complicated. If your company is offering an incentive, don’t add another one. If you choose to honor mothers, stay true to that message and save teachers for next month.
Week 2: Product Focus